“Arden” depicts a Great Forest and “Nu” illustrates all that is new, that which is now occurring for the first time, which has not existed before. NuArden as a brand aims to establish and sustain conditions in which a new forest of economic growth would be fostered, significantly impacting societies and their complexities, taking a systems-based approach. NuArden is evidence-based, and data driven with its solutions cutting across many industry sectors.